Privacy policy
Last updated: July 22, 2026
Who we are
Aerse is operated by AERSE LTD, a company registered in England and Wales under company number 16942421, with registered office at 61 Bridge Street, Kington, United Kingdom, HR5 3DJ. AERSE LTD is the controller of personal information described in this policy unless another controller is identified.
Our online store is hosted by Shopify. Orders are fulfilled from Hong Kong. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit aerse.com, buy from us, create an account, contact us, or otherwise use our services.
Personal information we collect
Depending on how you interact with us, we may collect:
- Contact and identity information: name, email address, telephone number, billing address, shipping address, and account identifiers.
- Order and payment information: products viewed or purchased, order history, returns, refunds, payment confirmation, and limited payment details supplied by our payment providers. We do not directly store full payment card numbers.
- Account information: login details, preferences, saved items, and account activity.
- Communications: messages, customer-service requests, reviews, survey responses, and information you choose to provide.
- Device and usage information: IP address, browser, device type, cookie identifiers, pages viewed, referring URLs, approximate location derived from IP address, and interactions with our website, emails, or advertisements.
- Fraud and security information: signals used to protect customers, payments, accounts, and our services.
How we collect information
We collect information directly from you, automatically through cookies and similar technologies, and from service providers or partners such as Shopify, payment processors, delivery companies, analytics providers, advertising platforms, and social networks when permitted by law.
How we use personal information
We use personal information to:
- process payments, accept and fulfil orders, arrange delivery, provide tracking, and manage returns or refunds;
- create and manage accounts and remember customer preferences;
- provide customer support and respond to questions;
- operate, secure, troubleshoot, analyse, and improve our website and services;
- prevent fraud, abuse, security incidents, and unlawful activity;
- send service messages and, where permitted, marketing communications;
- personalise content, product recommendations, and advertising where allowed;
- comply with legal, tax, accounting, regulatory, and enforcement obligations; and
- establish, exercise, or defend legal claims.
Legal bases for United Kingdom and EEA users
Where UK GDPR or EU GDPR applies, we rely on one or more of the following bases: performance of a contract, compliance with legal obligations, our legitimate interests in operating and protecting our business, and consent where required, including for certain marketing or non-essential cookies. You may withdraw consent at any time without affecting earlier lawful processing.
Cookies, analytics, and advertising
We and our service providers use cookies and similar technologies to operate the store, remember preferences, analyse traffic, prevent fraud, and measure or personalise marketing. Where required, non-essential cookies are used only after consent. You can manage available choices through our cookie or privacy controls and your browser settings. Blocking some cookies may affect website functions.
We do not sell personal information for money. Certain analytics or advertising activities may be treated as a “sale”, “sharing”, or targeted advertising under some privacy laws. Where those laws apply, you may use our privacy controls or contact us to exercise an opt-out right. We honour Global Privacy Control signals where required.
How we disclose information
We may disclose personal information to:
- Shopify and companies that host or support our online store;
- payment processors, fraud-prevention providers, fulfilment partners, carriers, and customer-service providers;
- analytics, email, advertising, and social-media partners where permitted;
- professional advisers, auditors, insurers, regulators, courts, or law-enforcement authorities where required or appropriate;
- a buyer, investor, lender, or successor in connection with a proposed or completed business transaction; and
- other parties when you direct us or give consent.
These recipients may act as processors on our behalf or as independent controllers under their own privacy notices.
International transfers
We operate an international store and fulfil orders from Hong Kong. Personal information may be processed in the United Kingdom, Hong Kong, the United States, Canada, the European Economic Area, and other locations where our providers operate. Where required, we use recognised safeguards such as adequacy decisions or approved contractual clauses.
Retention
We keep personal information only for as long as reasonably necessary for the purposes described above, including providing services, maintaining transaction and tax records, resolving disputes, preventing fraud, enforcing agreements, and meeting legal obligations. Retention periods vary according to the type of information and applicable law.
Security
We use reasonable administrative, technical, and organisational safeguards. No internet transmission or storage system is completely secure, so we cannot guarantee absolute security. Please keep account credentials confidential and contact us if you suspect unauthorised access.
Your privacy rights
Depending on your location, you may have rights to access, correct, delete, restrict or object to processing, receive a portable copy, withdraw consent, opt out of certain marketing or targeted advertising, and appeal a decision. These rights may be subject to legal exceptions.
To exercise a right, email crystal@aerse.com. We may need to verify your identity. You may also complain to the privacy regulator in your country. UK users may contact the Information Commissioner's Office, and EEA users may contact their local supervisory authority.
Marketing communications
You can unsubscribe from promotional email using the link in the message. Even after opting out, we may still send non-promotional messages about orders, accounts, security, or customer service.
Children
Our services are not directed to children and we do not knowingly collect personal information from children below the age required by applicable law. A parent or guardian may contact us to request deletion where appropriate.
Third-party links
Our website may link to third-party services. Their privacy practices are governed by their own notices, and we are not responsible for websites we do not control.
Changes to this policy
We may update this policy to reflect changes in our services, practices, or legal obligations. We will publish the revised version and update the date above, and provide additional notice where required.
Contact
AERSE LTD
Company number: 16942421
Registered office: 61 Bridge Street, Kington, United Kingdom, HR5 3DJ
Fulfilment correspondence location: Room 1805-06, 18/F, Hollywood Plaza, 610 Nathan Road, Mong Kok, Kowloon, Hong Kong SAR
Email: crystal@aerse.com
Telephone: +852 8483 5738
