One of the main parts of e-commerce business is product catalog. This catalog should be populated with information about products: their specifications and images. This process has the following pitfalls:
- Incomplete and inaccurate data. Product information comes info product catalog by copy/paste from official sources. Such method is error-prone. Inaccurate and mistyped information leads to poor quality of catalog. Besides manual copy/paste takes long time.
- Information should be up-to-date. New products in catalog should have specifications, images and other data. To accomplish this content-manager is required. With growing catalog, more support efforts are required. Spends are growing accordingly.
- Managing product information requires special knowledge about electronics industry and technical background. The broad range of products requires knowledge in various spheres of electronics.